62. The 3 Principles that Guarantee you Fast Results

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In this episode of the OT Self to Freedom podcast, Beki Eakins, a Business Mindset and
Lifestyle Coach for Occupational Therapists, delves into the essential elements of creating a
successful online business tailored for OTs. Beki shares the three core pillars for success:
understanding your personal purpose, devising a strategic business plan, and cultivating the
right mindset and energetics. Drawing insights from Gay Hendricks;The Big Leap,; she
emphasizes the importance of working within one zone of genius. Listeners will gain
actionable tips for launching their online OT business, such as consistently taking imperfect
action, leveraging social media, focusing on high-profit activities, and maintaining a growth-
oriented mindset. Beki also touches on the pitfalls of analysis paralysis and perfectionism,
encouraging OTs to embrace the journey and celebrate small wins. Tune in to learn how to build
a purposeful, profitable, and freedom-based online OT business.

00:00 Introduction to Beki Eakins and Her Mission
00:49 The Core Pillars of Online Business Success
02:13 Discovering Your Purpose and Zones of Genius
05:11 The Importance of Thinking Outside the Box
08:12 Understanding and Embracing Your Zones of Genius
15:39 Creating and Selling High Ticket Offers
18:56 Effective Social Media Strategies
24:10 Mindset and Energetics for Business Growth
27:28 Conclusion and Final Tips